Frame by Frame in the Dark: The US Music Video Directors Making Neon Cinema Out of a Three-Minute Format
A rising class of American music video directors is turning the format inside out, flooding frames with electric color and cyberpunk tension to create something that feels less like a promotional clip and more like a short film worth watching twice. From hip-hop to synth-pop to indie rock, neon-drenched cinematography is quietly becoming the visual language of choice. And streaming platforms are giving these directors the runway to go full art mode.