Step Inside the Glow: How Immersive Theater Is Turning Electric Light Into a Full-Body Experience
A new wave of US immersive theater companies is ditching the proscenium and flooding warehouses, parking structures, and vacant storefronts with neon-drenched, cyberpunk-inflected worlds. Audiences aren't watching the spectacle anymore — they're standing inside it, and the difference is everything. Here's how the movement is reshaping what live performance can look and feel like.